Digital Marketing
what is digital marketing ?
Digital marketing also known as online marketing, uses digital marketing channels to market products to future customers, it includes a website, social media marketing, search engine marketing, search engine optimization marketing, text, and multi-media messages.
Scope of digital marketing
Digital marketing has a wide scope in todays world, in todays digital generation businesses use digital marketing to reach, engage, and convert their target audience. the transformation of digital advertisement from traditional advertisement is growing effectively for reaching and engaging with the audience. In today’s world, the scope of digital marketing is expansive and integral to business success. It encompasses a variety of strategies to connect with audiences through online platforms and channels.
Digital Marketing Vs Traditional Marketing
Digital marketing and traditional marketing differ primarily in their channels and strategies. Digital marketing applies online platforms such as websites, social media, email, and search engines to reach and engage with targeted audiences, allowing for specific targeting, real-time analytics, and responsive communication. In contrast, traditional marketing relies on offline channels like television, radio, print media, and billboards, offering broader reach but less precise targeting and limited interaction. Digital marketing is generally more cost-effective and flexible, enabling quick adjustments to campaigns based on performance data, while traditional marketing often involves higher costs and less adaptability once campaigns are launched. Overall, digital marketing provides more measurable and customizable strategies compared to the more static and universal strategies of traditional marketing.
Benefits of digital marketing
- Low time consumption get information at any time /place.
- Businesses gain data of target audience based on their age, interest, location, and education.
- Expert in the presentation of product features, offers uses, and all other services to target audiences.
- Low money investment than traditional marketing.
- User friendly, there are billions of mobile device users so it easy to reach them through digital media.
Types of digital marketing
- Email marketing
- websites marketing
- social media marketing
- search engine optimization
- search engine marketing
1. email marketing
Email marketing is a process of direct marketing that uses messages to promote products or services, and connect with their audience in other ways. It is a powerful tool that businesses can use to build stronger relationships with their customers and drive sales.
4. search engine optimization
2. websites marketing
website marketing is a process of marketing your business through internet.it is a marketing strategy that attracts the audience to visit the site and call to take action likely to buy a business product or services
3. social media marketing
social media marketing strategy uses social media as a marketing media to increase sales and services and attract more customers, in today age audiences are more active in social media so social media is the platform on which users build social networks and share information to promote a brand, increase sales, and drive website traffic. social media marketing mainly uses Instagram, Facebook, Twitter, and Linked In as social media platforms
SEO is a process of organic ranking websites in search engines to reach the audience easily, it also increases the visibility of websites from search engines SEO search is one of the ways through which people discover content online, higher rankings can translate to higher organic traffic to a website.
5. search engine Marketing
search engine marketing is a process of promoting brands or content to reach a higher position in search engines. it improves sales and also audience recognises the brand. search engine marketing is mainly two types they are SEO and PPC this is a different channel but the goals are the same it helps to reach the target audience to visit the websites and make buying decisions. It involves the promotion of brands by increasing the visibility of websites in search engine
